Consulting Services
Strategic guidance for private clubs
SERVICES
The 4 Pillars for Success
Strong membership programs are built on four core pillars: a clear structure that defines how membership works, reliable systems that support daily operations, a confident identity that attracts the right members, and an experience that feels consistent and thoughtful from start to finish. Together, they create a foundation for success.
Membership Architecture
I help clubs design a membership framework that is easy to understand, simple to communicate, and aligned with the club’s goals.
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Review and refine membership categories and tiers
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Clarify eligibility, benefits, and access
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Establish logical pricing and justification
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Map member pathways from inquiry to active membership
Value Positioning
I help clarify the club’s identity and strengthen how it communicates its value to prospective and current members..
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Define the club’s key strengths and differentiators
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Shape clear messaging for internal and external communication
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Refine how the club presents itself to prospects
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Ensure consistency across touchpoints and team communication
Operational Systems
I organize and streamline the internal processes that support membership so teams can work more efficiently and consistently.
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Create clear prospect pipelines and tracking tools
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Improve reporting for leadership visibility
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Standardize daily membership workflows
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Clarify team roles and responsibilities
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Support hiring needs and team structure
Experience Design
I refine the member journey so every stage feels thoughtful, consistent, and aligned with the club’s culture.
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Design a clear and welcoming onboarding flow
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Improve communication tone, timing, and expectations
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Identify culture signals that influence member behavior
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Streamline key moments that impact engagement
SERVICES
Who I Work With
Pre-opening clubs
Structure, strategy, setup.
growing
clubs
Systems, clarity, communication.
established clubs
Refinement, alignment, experience.
Ownership groups
Vision, standards, long-term direction.
membership departments
Roles, workflows, hiring.