About Me
LEARN A LITTLE MORE
Sunita Bhagwan is a strategic, entrepreneurial membership and business development leader with more than 20 years of experience across private clubs, nonprofit fundraising, small business ownership, and personal development coaching. She is known for building trust quickly, strengthening community culture, and designing systems that enhance the member journey from acquisition to long-term engagement.
Her work spans membership structure and strategy, operational organization, value proposition design, culture development, and confidence-centered communication coaching. In Miami’s private club landscape, Sunita has supported several high-level member communities in scaling their programs, refining their processes, and elevating their service culture. Outside of hospitality, her background includes business development leadership, nonprofit fundraising in the healthcare sector, and running her own company.
Sunita’s consulting approach blends human-centered communication, operational clarity, and a focus on creating spaces that feel connected, intentional, and aligned. Her coaching work centers on helping individuals strengthen confidence, communication, and self-advocacy in both personal and professional environments.
She has previously served on the Board of Locust Projects and has contributed to philanthropic initiatives with Make-A-Wish, Friends of North Beach Elementary, and Big Brothers Big Sisters of Miami.
Originally from Michigan and a Miami resident for more than sixteen years, Sunita enjoys time with her family, discovering great restaurants, staying active, and reading.
ETHOS
What Guides What I Do
VALUES
The principles that guide how I support clubs
I value honesty and clear expectations. Clubs work best when promises are realistic and the member experience quietly exceeds them. Integrity matters, and I believe in communicating what a club can genuinely deliver.
Reliability is just as important. Members respond to steady, predictable interactions that feel genuine and thoughtful. Small moments carry real weight, and consistency shows respect for the community.
I also care about creating real value. Strong decisions, clear standards, and simple systems help teams support members in a way that feels effortless. The goal is a membership experience that feels grounded, sincere, and truly aligned with the club’s identity.
APPROACH
How a strong membership community comes to life
My approach begins with listening. Every club has its own goals, challenges, and internal rhythm, and understanding those dynamics is the first step in creating a strategy that actually works.
From there, the focus is on simplifying. Most clubs don’t need more layers; they need clarity. I look at current systems, identify what’s getting in the way, and streamline the tools and processes that support both the team and the member experience.
The final stage is alignment. Strategy only works when everyone understands it and can execute it consistently. I help clubs build membership structures, communication plans, and operational practices that are realistic for the team and clear for the members. The goal is a community that grows steadily, operates smoothly, and reflects what the club stands for.
